Privacy Policy

1 Introduction

Welcome to R360° Real Estate Photography & Video ("R360°," "we," "our," or "us"), operated by Alpha Resolution Inc. We are a San Diego-based real estate media and production company committed to safeguarding your privacy and handling your personal information with care, transparency, and full compliance with applicable laws — including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and all regulations in effect as of January 1, 2026.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website (r360state.com), services, order forms, client portal, or any of our platforms. By using our services, you acknowledge and accept the practices described herein.

2 Who This Policy Applies To

This Privacy Policy applies to all visitors, prospective clients, current clients, and any individuals who interact with R360° through our website (r360state.com), our online order forms, our client portal, or any associated digital platform. It does not apply to third-party websites linked from our platforms — those are governed by their own privacy policies.

3 Information We Collect

We collect only the information necessary to deliver our services and operate our business. Categories of information we may collect include:

• Identifiers: Full name, email address, phone number, physical/property address, and IP address.
• Payment Information: Credit/debit card details, billing address, and transaction history — processed through secure, PCI-compliant payment processors. We do not store raw card numbers.
• Service & Usage Data: Pages visited, time on site, browser type, operating system, referral source, and clickstream data collected via cookies and analytics tools.
• Transactional Records: Invoices, contracts, service orders, signed agreements, and project correspondence.
• Communications Data: Messages, inquiries, feedback, testimonials, and support interactions submitted through our platforms or via email.
• Media Content: Property photos, videos, or other materials related to fulfilling a service.

4 How We Use Your Information

• Service Delivery: To process bookings, fulfill orders, manage your account, coordinate shoots, and deliver final media content.
• Payment Processing: To handle invoicing, collect payments, issue refunds, and manage billing through our authorized payment processors.
• Client Communication: To send booking confirmations, project updates, delivery notifications, and service-related information.
• Marketing & Promotions: To send promotional emails or offers only if you have explicitly opted in. You may opt out at any time.
• Platform Improvement: To analyze usage patterns, improve our website, and enhance the client experience.
• Legal & Contractual Compliance: To enforce our Terms of Service, respond to legal requests, protect our rights, and comply with applicable laws.
• Portfolio & Marketing Use: With your consent (as outlined in our service agreements), to use delivered media content for portfolio display, social media, and promotional materials.

5 How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes. We may share information only in the following limited circumstances:

• Service Providers: Trusted vendors (payment processors, email platforms, cloud storage, booking and CRM tools) who assist us in delivering our services. These vendors are contractually bound to protect your data and use it only for specified purposes.
• Legal Obligations: When required by law, court order, or government authority, or to protect the rights and safety of our company, clients, or the public.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, which will be required to honor this Privacy Policy.
• With Your Consent: For any other purpose with your explicit prior consent.

6 Your California Privacy Rights (CCPA / CPRA — 2026)

As a California resident, you have the following rights under California privacy law:

• Right to Know: Request disclosure of the personal information we have collected about you, including its sources, purposes, and any third parties with whom it has been shared.
• Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
• Right to Correct: Request correction of inaccurate personal information we hold about you.
• Right to Opt-Out: Opt out of the sale or sharing of your personal information. We do not sell personal data.
• Right to Limit Use of Sensitive Information: Restrict our use of any sensitive personal information to what is necessary to perform the services you requested.
• Right to Non-Discrimination: Exercise any of these rights without being denied services, charged different prices, or treated differently.
• Right to Data Portability: Request a copy of your personal information in a structured, commonly used, machine-readable format.

To exercise any of these rights, contact us using the details at the bottom of this page. We will verify your identity before processing requests and respond within 45 days as required by law. We may extend this period by an additional 45 days when reasonably necessary, with prior notice.

7 Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to operate and improve our website, analyze traffic, and remember your preferences. Types of cookies we use:

• Strictly Necessary: Required for the website to function. Cannot be disabled.
• Analytics: Help us understand how visitors use our site (e.g., Google Analytics).
• Marketing: Used to deliver relevant advertising, only if you have consented.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality. We currently do not respond to "Do Not Track" browser signals, but we honor opt-out requests submitted directly to us.

8 Data Security

We implement administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and periodic security reviews.

No method of transmission over the internet is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you in accordance with California law within the timeframe required by applicable regulations.

9 Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, maintain business records, resolve disputes, and comply with legal obligations. Typical retention periods:

• Client project files and contracts: 7 years (for tax and legal compliance)
• Payment records: 7 years
• Marketing communications data: Until opt-out or 2 years of inactivity
• Website analytics data: 26 months rolling

When data is no longer needed, it is securely deleted or anonymized.

10 Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. Under the 2026 CCPA updates, any personal information collected from individuals under 16 is automatically classified as sensitive and subject to heightened protection. If we discover that a minor's information has been collected without appropriate consent, we will delete it promptly.

11 Automated Decision-Making

We do not use automated decision-making or profiling systems that produce legal or similarly significant effects on individuals. If this practice changes, we will update this policy and obtain any required consents before implementation.

12 Third-Party Links

Our website or communications may contain links to third-party websites (e.g., payment processors, social media platforms, booking tools). This Privacy Policy does not govern those sites. We encourage you to review the privacy policies of any third-party services you access through our platforms.

13 International Data Transfers

Our operations are based in San Diego, California, USA. If your information is processed or stored outside the United States, we take measures to ensure it is treated securely and in accordance with applicable data protection laws. By using our services from outside the United States, you consent to the transfer of your information to the United States.

14 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date above and, where appropriate, notify you. Your continued use of our services after any update constitutes acceptance of the revised policy.